THE CHALLENGE
The world of Commercial Banking is changing. Facing competition from non-traditional lenders and the goal of broadening revenue streams to build Non-interest Income, Commercial Bankers are tasked with being more than just traditional Lenders by offering a broader suite of services, from Treasury Management to Capital Markets and Investments. Succeeding in this new environment requires Bankers to develop new interdisciplinary skills that position them to be viewed as not just a lender but a professional that organizations can turn to for the insights and strategies that help drive better financial operations and outcomes.
THE TRANSITION
In this new environment, the opportunity is to help Commercial Bankers expand their expertise beyond just Lending and equip them with the ability to proactively engage in broader conversations focused on other areas of the client's financial operations that are vital to their success. Moving from a traditional lender to a Financial Strategist is a big transition.
7x
Fee Income
15x
Deposit Balances
THE IMPACT
While traditional lending continues to be the centerpiece of organizations’ commercial banking focus, equipping Commercial Bankers to make the transition to Financial Strategists will drive powerful financial results. Just consider these statistics. When commercial clients integrate Treasury Management services into their relationships, it drives growth.
OUR SOLUTION
Greene Consulting helps organizations equip Commercial Bankers with the ability to augment their approach to engaging clients, building advisory-level expertise in the disciplines of Treasury Management, Capital Markets and Retirement Services/Investments. In our Commercial Banker 2.0 Program, Bankers are equipped with the ability to: