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Category: Wealth Management

Coaching: The Three Challenges and the “One Thing”

By David Greene | November 7, 2017

Coaching is hard.  Why?  Well there are many reasons, but there are 3 primary challenges we see financial services sales leaders struggle with the most. Limited Time to Coach:  Coaching, in its purest sense, is only a fraction of the role most leaders play.  In numerous surveys we have done with financial services sales leaders,…

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Coaching Value – Do You Have It?

By Rick Swygman | October 10, 2017

Sales reps reporting to great managers report high levels of job satisfaction and deliver four times more revenue than those working for poor managers. The manager activity most closely associated with sales rep success is coaching. However, of the skills that managers possess, an ability to coach individual sales reps is relatively the weakest. (Source:…

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Are YOU Delivering a Consistent, Client-Centered Experience?

By Rick Swygman | August 3, 2017

Consider the following conclusions from a 2012 Corporate Executive Board report titled Building Loyalty Through a High-Quality Client Experience: “Clients’ low confidence in financial providers has prompted them to question the value of their financial relationships. As a result, nearly one-half of clients fall in a ‘loyalty zone of exposure’ characterized by inert behavior that…

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Want to Increase Sales? Stop Selling and Serve!

By Rick Swygman | May 10, 2017

Don’t let this title deceive you. We are not suggesting you eliminate the word “sales” from your organizational vocabulary. It’s a valid term and a critical performance metric. But, we ARE suggesting that transforming your approach from one focused on sales to a focus on serving will open the door to significantly enhanced success with…

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Want to Make Your Number? SIMPLIFY Your Coaching!

By Rick Swygman | March 23, 2017

The single biggest obstacle to consistently achieving goal in our industry is sales leadership, or more specifically, the lack of consistent, value-add coaching. Probably not a profound revelation for most of you. But if you’re not convinced, do a quick Google search on the impact of coaching. I did one moments ago and immediately found…

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What’s Missing in Financial Services?

By Rick Swygman | October 13, 2016

Recent research about the financial services industry suggests we have some work to do as to how our industry is perceived by the general public. In 2016, the financial services industry (for the fourth consecutive year) ranked dead last out of 15 industry categories.[1] Only 1 out of 3 customers are strongly committed to continuing…

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The Misunderstanding about Client Experience

By Rick Swygman | September 1, 2016

The industry is now at an inflection point. There are two strategic priorities: achieving excellence in client experience and managing transformational change. PWC Global Banking and Wealth Management Survey 2013 The conclusion in this PWC survey served to reinforce what Greene Consulting anticipated back in 2010 – that the next major focus for financial services…

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Why Most Sales Process Initiatives are DOA

By Rick Swygman | July 19, 2016

“75% of solution selling efforts were considered failures after only three years.” McKinsey & Company 2015 I thought it timely to write about this topic as we have recently run into so many financial services firms who are implementing a new sales process. Obviously, the goal in doing so for most firms is to enhance…

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The Real Reason People Mistrust Financial Advisors

By David Greene | March 9, 2016

By: Lisa Earle McLeod Lisa Earle McLeod is a leading authority on sales leadership and the author of four provocative books including the bestseller, Selling with Noble Purpose. Companies like Apple, Kimberly-Clark and Pfizer hire her to help them create passionate, purpose-driven sales organization. Her NSP is to help leaders drive revenue and do work…

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Drop the Value Prop

By David Greene | February 18, 2016

By David Greene If you have been in a client-facing role in any industry for more than a year, you likely have been trained to develop your “value proposition”. Some call it the “elevator message”, some the “positioning statement”, some use their “mission statement”, and some refer to it as the “4-point branding message.” In…

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