Question 5: What is Required to Effectively Coach Sales Professionals?

When asked, all Sales Managers say they want to be able to coach sales professionals.  However, they often fail to recognize a critical step that is necessary to be able to coach in this manner.  As a matter of fact, effective coaching is virtually impossible without it.  What is it?  Come back on Monday and not only will we give you the answer, we will explain how to do it.